Rare has a fresh new look and all new name for Spring Summer 2012. Rare becomes Rare London now available at RareLondon.com.
Rare London welcomes a fabulous fusion of bold colour, on-trend daywear and sexy party dresses for the new season.
Trends everyone will be lusting after this summer include Deco Glam, Pop Haus Neons and Power Pastels. The press is loving the Burning Man trend that captures the spirit of festivals like Coachella. Embellishment is key to this look with fringing, boho tassels, tie-dye, feathers and earthy suede’s embodying the back to nature look for any festival lover.