Opulence, luxury sister brand to high street staple Rare, launched with a huge exclusive in LOOK magazine and a specially developed micro site aimed at interacting with shoppers before, during and post launch.
The micro site effortlessly combined the elegance and fun of the first Opulence collection merging all important data capture with an interactive voting system for fans to tell Rare which collection pieces they loved most.
The websites success was evident from the thousands of shoppers who signed up to hear more about the new brand and used the exclusive LOOK promotional code to buy pieces once the collection went on sale. Most pieces sold out within days and thanks to the massive success, Opulence doubled the size of the collection for the following season.
